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In 2001 JuiceLand founder Matt Shook took a break from swimming at Barton Springs pool to get a fresh carrot-apple-ginger juice up the street at the Juice Joint on Barton Springs Rd. While filling up on juice he also filled out a part-time job application. His life would never be the same.
He soon got a job and also found his calling, making fresh juices and smoothies for the people of Austin. After hiring several friends, including his future partner at Daily Juice, Shook worked tirelessly with his team to transform the little location into the best juice bar in America.
In 2011, Shook parted ways with Daily Juice and converted his locations into JuiceLands. For over 13 years, Shook and his merry team have kept Austin juiced. They currently have 12 Austin-area locations and one Brooklyn location, an online cleanse program, a record shop, and a uniquely Austin vibe spirited by creative and concerned employees.